SEO Strategy for Walls By Design

Client: Walls By Design

Industry: Interior Painting & Design

Platform: WordPress

Location: Denver, Colorado

Project Duration: November 2024 - May 2025

Role: SEO Specialist & WordPress Manager

Background

Walls By Design is a long-established painting company based in Denver, Colorado. Their website was originally built on WordPress in 2005 and had existing traffic, but it had not been updated in years. The content, design, keywords, and SEO strategies were outdated, and the site was struggling to stay competitive in local search results.

I was brought on as their sole SEO Specialist and WordPress Manager to modernize the site and rebuild its SEO strategy from the ground up.

Challenges

• Outdated website content and structure

• Poor UI/UX affecting engagement and conversions

• Old or irrelevant keywords

• Weak internal linking and little to no external backlinks

• Not ranking well in local search results or the Google Map Pack

• Under-optimized blog content and YouTube channel

Strategy & Execution

1. Competitive Analysis: Started with a full competitor audit focused on other painting and design companies in Denver. This included:

   • Keyword gaps

   • Local SEO strategies

   • Backlink profiles

   • Content types and formats used by top competitors

2. Keyword Research & Local SEO Audit performed in-depth keyword research with a focus on local intent and buyer-ready search terms. I also:

   • Identified local ranking opportunities

   • Audited and improved local listings

   • Evaluated current performance in the Google Map Pack

3. Content Strategy built a content plan that included:

   • A monthly content calendar tailored to seasonal and evergreen topics

   • Topics aligned with user intent and high-value keywords

   • EEAT (Experience, Expertise, Authoritativeness, Trust) considerations to build trust

4. On-Page SEO Optimization began by updating existing blog content and service pages:

   • Refreshed outdated information and added recent industry trends

   • Updated keyword targeting, meta tags, headers, image alt texts, and URLs

   • Improved internal linking structure

   • Added visuals and calls-to-action to improve engagement and conversions

5. New Content Creation created new, SEO-optimized blog content designed to drive traffic and support long-tail keyword strategies. Each piece was internally linked to relevant services and local landing pages.

6. YouTube SEO Integration: Walls By Design had an existing YouTube channel that wasn’t being fully utilized for SEO. I applied video SEO best practices:

   • Optimized titles, descriptions, tags, and playlists

   • Cross-link YouTube content with relevant pages on the website

   • Embedded videos into blog content to increase engagement

Results

Within a few months of implementation:

• Top Rankings for Local Keywords: The client began ranking on the first page and often in the Google Map Pack for key local search terms related to painting services in Denver.

• Improved Blog Performance: Revamped and newly published blog posts started ranking for informational queries, bringing in more organic traffic and building EEAT signals.

  

• Increased Conversions: Better UX, clear CTAs, and improved local visibility led to more qualified leads and sales.

  

  

• Stronger Brand Visibility: Both Google and YouTube traffic increased, leading to stronger brand awareness in their service areas.

SEO Results

YouTube SEO Results